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Private input suppliers as information agents for technology adoption in agriculture

By: Dar, Manzoor H. et al.
Material type: materialTypeLabelBookPublisher: American Economic Journal: Applied Economic Description: 16(2), Apr, 2024: p.219-248. In: American Economic Journal: Applied EconomicSummary: Information frictions limit the adoption of new agricultural technologies in developing countries. Efforts to improve learning involve spreading information from government agents to farmers. We show that when compared to this government approach, informing private input suppliers in India about a new seed variety increases farmer-level adoption by over 50 percent. Suppliers become more proactive in informing potential customers and carrying the new variety. They induce increased adoption by those with higher returns from the technology. Being motivated by expanded sales offers the most likely motive for these results.- Reproduced https://www.aeaweb.org/articles?id=10.1257/app.20220037
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Articles Articles Indian Institute of Public Administration
16(2), Apr, 2024: p.219-248 Available AR131795

Information frictions limit the adoption of new agricultural technologies in developing countries. Efforts to improve learning involve spreading information from government agents to farmers. We show that when compared to this government approach, informing private input suppliers in India about a new seed variety increases farmer-level adoption by over 50 percent. Suppliers become more proactive in informing potential customers and carrying the new variety. They induce increased adoption by those with higher returns from the technology. Being motivated by expanded sales offers the most likely motive for these results.- Reproduced

https://www.aeaweb.org/articles?id=10.1257/app.20220037

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