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Indian weaves prompting sustainability

By: Gupta, Lalit Kumar.
Material type: materialTypeLabelBookPublisher: Yojana Description: 68(5), May, 2024: p.23-25. In: YojanaSummary: Today, as the world embraces sustainability as a guiding principle, a the significance of Indian waves has only magnified, and at the forefront of this movement stands the cotton corporation of India (CCI), playing a pivotal role in ensuring the sustainability of cotton farming and weaving practices. The introduction of the ‘Kasturi cotton Bharat’ brand, with its end-to-end traceability using blockchain technology, is a groundbreaking initiative, setting a new standard for traceability in the cotton textile value chain to uplift the valuation of Indian cotton and promote the rich textile heritage of India by combining traditional craftsmanship with a touch of luxury. – Reproduced
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Articles Articles Indian Institute of Public Administration
68(5), May, 2024: p.23-25 Available AR131839

Today, as the world embraces sustainability as a guiding principle, a the significance of Indian waves has only magnified, and at the forefront of this movement stands the cotton corporation of India (CCI), playing a pivotal role in ensuring the sustainability of cotton farming and weaving practices. The introduction of the ‘Kasturi cotton Bharat’ brand, with its end-to-end traceability using blockchain technology, is a groundbreaking initiative, setting a new standard for traceability in the cotton textile value chain to uplift the valuation of Indian cotton and promote the rich textile heritage of India by combining traditional craftsmanship with a touch of luxury. – Reproduced

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