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Charting the course: Strategic navigation in higher education marketing

By: Garikaparthi, Madhavi.
Material type: materialTypeLabelBookPublisher: University News Description: 62(16), Apr 15-21, 2024: p.179-181. In: University NewsSummary: Higher education stands at a crossroads, poised on the brink of transformative change driven by and evolving student exportation. As Institutions grapple with the complexities of a rapidly evolving educational landscape, the role of marketing and strategy has merged as pivotal in shaping their future trajectory. – Reproduced
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Articles Articles Indian Institute of Public Administration
62(16), Apr 15-21, 2024: p.179-181 Available AR131996

Higher education stands at a crossroads, poised on the brink of transformative change driven by and evolving student exportation. As Institutions grapple with the complexities of a rapidly evolving educational landscape, the role of marketing and strategy has merged as pivotal in shaping their future trajectory. – Reproduced

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