Reducing the risks of corporate activism
Material type:
BookPublisher: Harvard Business Review Description: 102(6), Nov-Dec, 2024: p.23-34.
In:
Harvard Business ReviewSummary: When companies take a stance on social issues—something more and more businesses are doing these days—they can antagonize large swaths of customers. But there’s a way to decrease the chances that will happen, say Kimberly Whitler and Thomas Barta. Before launching a campaign or making a public statement, executives should analyze two things: how divisive an issue is, and how well a position fits with a firm’s mission and values. When companies take a stance on social issues—something more and more businesses are doing these days—they can antagonize large swaths of customers. But there’s a way to decrease the chances that will happen, say Kimberly Whitler and Thomas Barta. Before launching a campaign or making a public statement, executives should analyze two things: how divisive an issue is, and how well a position fits with a firm’s mission and values.- Reproduced
https://hbr.org/2024/11/reducing-the-risks-of-corporate-activism
| Item type | Current location | Call number | Vol info | Status | Date due | Barcode |
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Articles
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Indian Institute of Public Administration | 102(6), Nov-Dec, 2024: p.23-34 | Available | AR133978 |
When companies take a stance on social issues—something more and more businesses are doing these days—they can antagonize large swaths of customers. But there’s a way to decrease the chances that will happen, say Kimberly Whitler and Thomas Barta. Before launching a campaign or making a public statement, executives should analyze two things: how divisive an issue is, and how well a position fits with a firm’s mission and values. When companies take a stance on social issues—something more and more businesses are doing these days—they can antagonize large swaths of customers. But there’s a way to decrease the chances that will happen, say Kimberly Whitler and Thomas Barta. Before launching a campaign or making a public statement, executives should analyze two things: how divisive an issue is, and how well a position fits with a firm’s mission and values.- Reproduced
https://hbr.org/2024/11/reducing-the-risks-of-corporate-activism
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