The CEO of NatureSweet on what happens when you champion workers
By: Spielmann, Rodolfo
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Material type: 
BookPublisher: Harvard Business Review Description: 102(6), Nov-Dec, 2024: p.38-41.
In:
Harvard Business ReviewSummary: Pop open any package of NatureSweet cherry or grape tomatoes, turn over the top, and you’ll find a face looking back at you—a portrait of one of the company’s associates printed on the sticker. It might be Paco Herrera in maintenance, Rocío Cortés in packing, Jessica Lara in preharvest, Gloria Vargas in food safety, or any of about a hundred others. With each one you’ll find a QR code and a URL to access more information about their lives and jobs. Why are NatureSweet team members featured so prominently in the packaging? It’s simple: It’s their hard work that makes the greenhouse-grown tomatoes look and taste great. Those portraits and the profiles are one important way to show appreciation. But the company doesn’t stop there. It also offers full-time employment; competitive wages; safe and comfortable working conditions; and training, development, and educational opportunities, including a new pilot program that will allow its first class of 30 participants to earn their bachelor’s degrees in agriculture by 2028.- Reproduced
https://hbr.org/2024/11/the-ceo-of-naturesweet-on-what-happens-when-you-champion-workers
| Item type | Current location | Call number | Vol info | Status | Date due | Barcode |
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Articles
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Indian Institute of Public Administration | 102(6), Nov-Dec, 2024: p.38-41 | Available | AR133980 |
Pop open any package of NatureSweet cherry or grape tomatoes, turn over the top, and you’ll find a face looking back at you—a portrait of one of the company’s associates printed on the sticker. It might be Paco Herrera in maintenance, Rocío Cortés in packing, Jessica Lara in preharvest, Gloria Vargas in food safety, or any of about a hundred others. With each one you’ll find a QR code and a URL to access more information about their lives and jobs. Why are NatureSweet team members featured so prominently in the packaging? It’s simple: It’s their hard work that makes the greenhouse-grown tomatoes look and taste great. Those portraits and the profiles are one important way to show appreciation. But the company doesn’t stop there. It also offers full-time employment; competitive wages; safe and comfortable working conditions; and training, development, and educational opportunities, including a new pilot program that will allow its first class of 30 participants to earn their bachelor’s degrees in agriculture by 2028.- Reproduced
https://hbr.org/2024/11/the-ceo-of-naturesweet-on-what-happens-when-you-champion-workers
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