Scaling up transformational innovations: Lessons for the C-suite
By: Koen, P. Sheth, A. Dipaola, M. and Hill, L. A
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Material type: 
BookPublisher: Harvard Business Review Description: 102(6), Nov-Dec, 2024: p.79-85.
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Harvard Business ReviewSummary: For large companies operating in mature sectors—such as Procter & Gamble in consumer goods, Apple in consumer electronics, and Adobe in cloud software—driving growth is a perennial challenge. Growth through acquisition is always an option, but companies often quickly find that the costs outweigh the benefits. According to the authors, the only reliable path to maintaining market leadership is transformational innovation: major changes to products and services that redefine what customers expect by delivering significantly improved performance, providing new kinds of value, resolving long-standing trade-offs, and/or radically reducing manufacturing costs. To understand what makes transformational innovations successful, the authors studied two of them at Procter & Gamble: Oral-B iO, a “smart” electric toothbrush that step-changed the experience of oral hygiene, and Always Infinity, a best-in-class menstrual pad that resolved the long-standing tension between comfort and protection. In this article the authors present a playbook for scaling up transformational innovation, organized around four major challenges: providing sufficient leadership, building the right team, mobilizing resources and capabilities, and making big-bet decisions.- Reproduced
https://hbr.org/2024/11/scaling-up-transformational-innovations
| Item type | Current location | Call number | Vol info | Status | Date due | Barcode |
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Articles
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Indian Institute of Public Administration | 102(6), Nov-Dec, 2024: p.79-85 | Available | AR133985 |
For large companies operating in mature sectors—such as Procter & Gamble in consumer goods, Apple in consumer electronics, and Adobe in cloud software—driving growth is a perennial challenge. Growth through acquisition is always an option, but companies often quickly find that the costs outweigh the benefits. According to the authors, the only reliable path to maintaining market leadership is transformational innovation: major changes to products and services that redefine what customers expect by delivering significantly improved performance, providing new kinds of value, resolving long-standing trade-offs, and/or radically reducing manufacturing costs. To understand what makes transformational innovations successful, the authors studied two of them at Procter & Gamble: Oral-B iO, a “smart” electric toothbrush that step-changed the experience of oral hygiene, and Always Infinity, a best-in-class menstrual pad that resolved the long-standing tension between comfort and protection. In this article the authors present a playbook for scaling up transformational innovation, organized around four major challenges: providing sufficient leadership, building the right team, mobilizing resources and capabilities, and making big-bet decisions.- Reproduced
https://hbr.org/2024/11/scaling-up-transformational-innovations
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