Indian Institute of Public Administration

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Perfect actualisation of the parable of narratives

By: Srivastava, Priya and Pandey, G.P.
Material type: materialTypeLabelBookPublisher: University News Description: 63(3), Jan 20, 2025: p.29-31. In: University NewsSummary: Chatterjee, Somdev (2023). ‘Why stores work: The evolutionary and cognitive roots of the power of narrative; Notion Press: Chennai, Paperback, PP112, Rs. 299/-
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Articles Articles Indian Institute of Public Administration
63(3), Jan 20, 2025: p.29-31 Available AR135261

Chatterjee, Somdev (2023). ‘Why stores work: The evolutionary and cognitive roots of the power of narrative; Notion Press: Chennai, Paperback, PP112, Rs. 299/-

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