Defining and redefining policies to incentivize cinema business
By: Misra, Shikha
.
Material type: 
BookPublisher: Bharat Journal of Case Studies Description: 1(1), Jun, 2025: p.70-81.Subject(s): Cinema, Destination, Location, Policy, Skill, Editing, Production house, International business, Competitive
In:
Bharat Journal of Case StudiesSummary: This case is based on the impact of technological development and changing preferences of consumers (audience) on cinema business. The case also channelized the vulnerabilities of leisure industry due to its too much dependence on availability of disposable income. The case also highlighted the dynamic nature of business environment due to which governments and businesses need to reframe their policies in order to be relevant and competitive which specifically in this case is ‘ease of doing business.’ Harsh Sharma, the leading exponent, was a second-generation cinema hall owner in Hapur, Uttar Pradesh. He joined his family business in 2015 with a vision to grow it further by adding more cinema halls. SARS-CoV-2 hit in 2019 resulting in a series of lock downs and severe setbacks to businesses globally. This resulted in a steep fall in the income of Harsh too and forced him to explore diversification options. He also realized, that post Covid, fewer people were coming to cinema halls to watch movies. This gave him a thought that there was a need of a new film policy by the state and union governments to support different stake holders in cinema business financially, technologically and through skill development programs. Harsh approached Chief Minister Office (CMO) with a request to come up with a conducive policy to make state an attractive location for the cinema hall/ multiplexes owners, attracting film production houses for shooting and post production processing and for even distribution of films. All the data used are secondary and sourced from government reports, websites, published news articles and research papers. All identities are created and any resemblance will be coincidental.- Reproduced
https://www.printspublications.com/journal/bharat-journal-of-case-studies?srsltid=AfmBOop6phiefUXFaURs-9pKOJLgmCGkdkCIvJnxwMI4vLs1ybd9M8Bh
| Item type | Current location | Call number | Vol info | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Articles
|
Indian Institute of Public Administration | 1(1), Jun, 2025: p.70-81 | Available | AR136133 |
This case is based on the impact of technological development and changing preferences of consumers (audience) on cinema business. The case also channelized the vulnerabilities of leisure industry due to its too much dependence on availability of disposable income. The case also highlighted the dynamic nature of business environment due to which governments and businesses need to reframe their policies in order to be relevant and competitive which specifically in this case is ‘ease of doing business.’ Harsh Sharma, the leading exponent, was a second-generation cinema hall owner in Hapur, Uttar Pradesh. He joined his family business in 2015 with a vision to grow it further by adding more cinema halls. SARS-CoV-2 hit in 2019 resulting in a series of lock downs and severe setbacks to businesses globally. This resulted in a steep fall in the income of Harsh too and forced him to explore diversification options. He also realized, that post Covid, fewer people were coming to cinema halls to watch movies. This gave him a thought that there was a need of a new film policy by the state and union governments to support different stake holders in cinema business financially, technologically and through skill development programs. Harsh approached Chief Minister Office (CMO) with a request to come up with a conducive policy to make state an attractive location for the cinema hall/ multiplexes owners, attracting film production houses for shooting and post production processing and for even distribution of films. All the data used are secondary and sourced from government reports, websites, published news articles and research papers. All identities are created and any resemblance will be coincidental.- Reproduced
https://www.printspublications.com/journal/bharat-journal-of-case-studies?srsltid=AfmBOop6phiefUXFaURs-9pKOJLgmCGkdkCIvJnxwMI4vLs1ybd9M8Bh
There are no comments for this item.