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Does world system theory rein in social media? Identifying factors contributing to country mentions on X

By: Elasmar, Michael G. Wu, H. Denis and Groshek, Jacob.
Material type: materialTypeLabelBookPublisher: International Political Science Review Description: 46(2), Mar, 2025: p.163-179.Subject(s): International communication, World system, Country mention, Social media, Economic power In: International Political Science ReviewSummary: This article examined how social media content has shaped the representation of countries for publics around the world. Based on world system theory, the study investigated the underlying predictors of country mentions on X (formerly Twitter) in 2018. It confirmed that countries with greater economic power – or higher status in the world system – received more mentions. Furthermore, countries with larger populations were mentioned more frequently as were countries that experienced major conflicts. The findings from structural equation modeling shed new light on the interrelationships that drive the social media representation of individual countries and delineated an integrated Model of Country Mentions on X. These findings have implications for global leaders, policymakers, and social media firms.- Reproduced https://journals.sagepub.com/doi/full/10.1177/01925121241228556
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Articles Articles Indian Institute of Public Administration
46(2), Mar, 2025: p.163-179 Available AR136526

This article examined how social media content has shaped the representation of countries for publics around the world. Based on world system theory, the study investigated the underlying predictors of country mentions on X (formerly Twitter) in 2018. It confirmed that countries with greater economic power – or higher status in the world system – received more mentions. Furthermore, countries with larger populations were mentioned more frequently as were countries that experienced major conflicts. The findings from structural equation modeling shed new light on the interrelationships that drive the social media representation of individual countries and delineated an integrated Model of Country Mentions on X. These findings have implications for global leaders, policymakers, and social media firms.- Reproduced

https://journals.sagepub.com/doi/full/10.1177/01925121241228556

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