Indian Institute of Public Administration

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IEC and behavior change

By: Singh, Y.K.
Material type: materialTypeLabelBookPublisher: Yojana: A Development Monthly Since 1957 Description: 69(9), Sep, 2025: p.50-53. In: Yojana: A Development Monthly Since 1957Summary: From community led efforts in Swachh Bharat mission SBM-G phase I to people centric messaging under Jal Jeevan mission and the sustainability focus of SBM-G Phase-II, communication has acted as the invisible infrastructure sustaining the change. India’s Wash revolution demonstrates that while infrastructure is essential, lasting change beings with informed and inspired people. – Reproduced
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Articles Articles Indian Institute of Public Administration
69(9), Sep, 2025: p.50-53 Available AR137098

From community led efforts in Swachh Bharat mission SBM-G phase I to people centric messaging under Jal Jeevan mission and the sustainability focus of SBM-G Phase-II, communication has acted as the invisible infrastructure sustaining the change. India’s Wash revolution demonstrates that while infrastructure is essential, lasting change beings with informed and inspired people. – Reproduced

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