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Rastriya Poshan Maah: Social behavior communication change (SBCC)

By: Tiwari, Shubha and Agnihotri, Satish B.
Material type: materialTypeLabelBookPublisher: Kurukshetra: A Development Monthly Since 1962 Description: 73(12), Oct, 2025: p.5-8. In: Kurukshetra: A Development Monthly Since 1962Summary: Poshan Maah is the facial point of a year round SBCC and service delivery architecture. When Poshan Maah is used strategically, it becomes a potent instrument in the larger journey to a to a Suposhit bSharat. Poshan Maah exemplifiels how a carefully sequenced SBCC strategy, backed by frontline systems and local governance, can convert policy ambition into household practice. – Reproduced
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Articles Articles Indian Institute of Public Administration
73(12), Oct, 2025: p.5-8 Available AR137405

Poshan Maah is the facial point of a year round SBCC and service delivery architecture. When Poshan Maah is used strategically, it becomes a potent instrument in the larger journey to a to a Suposhit bSharat. Poshan Maah exemplifiels how a carefully sequenced SBCC strategy, backed by frontline systems and local governance, can convert policy ambition into household practice. – Reproduced

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