Disaster preparedness message design to enhance information processing and persuasion: A case of Kosi region
By: Rani, Sweta and Kumar, Dheeraj
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Material type: 
BookPublisher: Bihar Journal of Public Administration Description: 22(1-S), Jan-Jun, 2025: p.162-169.Subject(s): Disaster communication, Risk preparedness, Vested interesttheory, Kosi river
In:
Bihar Journal of Public AdministrationSummary: Climate change is causing natural disasters to occur more frequently and with greater intensity across the globe. As a result, disaster risk communication has become a critical process, involving the exchange of information and opinions among individuals, organizations, and institutions. This interactive process typically includes messages that explain the nature of the risks, express concerns, and shape opinions about risk management – particularly within governmental and institutional frameworks. Theoretically informed message design can play a crucial role in increasing public awareness of disaster risks and influencing attitudes and behavioral intentions related to preparedness. This study draws on communication theories such as framing and the heuristic-systematic model to guide the development of messages aimed at improving flood preparedness for communities affected by the Kosi River in North Bihar. The Kosi River poses a significant and persistent threat due to frequent flooding in its basin, especially in the Supaul district. The region continues to experience considerable losses from these recurring floods. The study examines specific message components, including decision aids, language framing, and temporal framing. Findings suggest that presenting flood preparedness messages in simpler, more accessible language promotes systematic information processing, enhances people’s confidence in their ability to understand and act on the information, and leads to more persuasive communication. Furthermore, research on decision aids indicates that their use may result in more deliberate behavioral responses, reinforcing the persuasive impact of the message. – Reproduced
http://www.iipabiharbranch.org/upload/BJPA_Vol.%20XXII%20No%201_S%20%20Jam-June%202025.pdf
| Item type | Current location | Call number | Vol info | Status | Date due | Barcode |
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Articles
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Indian Institute of Public Administration | 22(1-S), Jan-Jun, 2025: p.162-169 | Available | AR137436 |
Climate change is causing natural disasters to occur more frequently and with greater intensity across the globe. As a result, disaster risk communication has become a critical process, involving the exchange of information and opinions among individuals, organizations, and institutions. This interactive process typically includes messages that explain the nature of the risks, express concerns, and shape opinions about risk management – particularly within governmental and institutional frameworks. Theoretically informed message design can play a crucial role in increasing public awareness of disaster risks and influencing attitudes and behavioral intentions related to preparedness. This study draws on communication theories such as framing and the heuristic-systematic model to guide the development of messages aimed at improving flood preparedness for communities affected by the Kosi River in North Bihar. The Kosi River poses a significant and persistent threat due to frequent flooding in its basin, especially in the Supaul district. The region continues to experience considerable losses from these recurring floods. The study examines specific message components, including decision aids, language framing, and temporal framing. Findings suggest that presenting flood preparedness messages in simpler, more accessible language promotes systematic information processing, enhances people’s confidence in their ability to understand and act on the information, and leads to more persuasive communication. Furthermore, research on decision aids indicates that their use may result in more deliberate behavioral responses, reinforcing the persuasive impact of the message. – Reproduced
http://www.iipabiharbranch.org/upload/BJPA_Vol.%20XXII%20No%201_S%20%20Jam-June%202025.pdf
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