Communication system and development of tribal communities of South Bihar
By: Sunita and Kumar, Rajeev Kamal
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Material type: 
BookPublisher: Bihar Journal of Public Administration Description: 22(1-S), Jan-Jun, 2025: p.239-253.Subject(s): Santhal, Sauria Paharia, Mass media, Traditional media, Tribe, Communication
In:
Bihar Journal of Public AdministrationSummary: The present study has been conducted among two tribal communities namely Santhal and Sauria Paharia of Banka and Bhagalpur districts respectively in southeast Bihar. The aim of the present study is to understand the exposure of tribal communities to the mass media and role of folk media in the development process. The study possesses a few questions i.e. whether modern media is accessible to Santhal and Sauria Paharia and what is their level of exposure? and whether use of traditional media along with modern media is necessary to increase their participation in the development process? This study is based mainly on qualitative methods including in-depth-interview and observation. The study reveals that both the tribal communities do not have much access to modern mass media and they are still more dependent on traditional mode of communication. They feel more comfortable with their traditional media and hence it has better scope in educating, motivating and making them aware about development processes. It can play a crucial role in the development process among tribal communities. Its integration into development efforts ensures that the strategies are culturally relevant, widely accepted, and more effective in bringing about long-lasting change.- Reproduced
http://www.iipabiharbranch.org/upload/BJPA_Vol.%20XXII%20No%201_S%20%20Jam-June%202025.pdf
| Item type | Current location | Call number | Vol info | Status | Date due | Barcode |
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Articles
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Indian Institute of Public Administration | 22(1-S), Jan-Jun, 2025: p.239-253 | Available | AR137443 |
The present study has been conducted among two tribal communities namely Santhal and Sauria Paharia of Banka and Bhagalpur districts respectively in southeast Bihar. The aim of the present study is to understand the exposure of tribal communities to the mass media and role of folk media in the development process. The study possesses a few questions i.e. whether modern media is accessible to Santhal and Sauria Paharia and what is their level of exposure? and whether use of traditional media along with modern media is necessary to increase their participation in the development process? This study is based mainly on qualitative methods including in-depth-interview and observation. The study reveals that both the tribal communities do not have much access to modern mass media and they are still more dependent on traditional mode of communication. They feel more comfortable with their traditional media and hence it has better scope in educating, motivating and making them aware about development processes. It can play a crucial role in the development process among tribal communities. Its integration into development efforts ensures that the strategies are culturally relevant, widely accepted, and more effective in bringing about long-lasting change.- Reproduced
http://www.iipabiharbranch.org/upload/BJPA_Vol.%20XXII%20No%201_S%20%20Jam-June%202025.pdf
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