The CEO of e.I.F. beauty on maintaining a startup culture while scaling
By: Amin, Tarang
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Material type: 
BookPublisher: Harvard Business Review Description: 103(1), Jan-Feb, 2025: p.31-35.
In:
Harvard Business ReviewSummary: In 2024 e.l.f. Beauty became the company with the top-selling mass cosmetics brand in the United States, as measured by unit sales, surpassing all its legacy competitors. It was a big milestone, and in one of my weekly notes to our 500 team members, I congratulated everyone on reaching it. But we didn’t pause for a big celebration. Instead we immediately asked ourselves, How quickly can we get from number two to number one in dollar sales, as well?- Reproduced
https://hbr.org/2025/01/the-ceo-of-e-l-f-beauty-on-maintaining-a-startup-culture-while-scaling
| Item type | Current location | Call number | Vol info | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Articles
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Indian Institute of Public Administration | 103(1), Jan-Feb, 2025: p.31-35 | Available | AR138244 |
In 2024 e.l.f. Beauty became the company with the top-selling mass cosmetics brand in the United States, as measured by unit sales, surpassing all its legacy competitors. It was a big milestone, and in one of my weekly notes to our 500 team members, I congratulated everyone on reaching it. But we didn’t pause for a big celebration. Instead we immediately asked ourselves, How quickly can we get from number two to number one in dollar sales, as well?- Reproduced
https://hbr.org/2025/01/the-ceo-of-e-l-f-beauty-on-maintaining-a-startup-culture-while-scaling
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