Indian Institute of Public Administration

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Celebrity personality and its impact on AD believability with reference to salt

By: Johri, Smriti.
Contributor(s): Pethe, Sanjyot.
Material type: materialTypeLabelArticlePublisher: 2002Description: p.66-73.Subject(s): Personality In: Prestige Journal of Management and Research
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Articles Articles Indian Institute of Public Administration
Volume no: 6, Issue no: (1-2) Available AR55014

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