Indian Institute of Public Administration

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Valuing the cause marketing relationship

By: Gourville, John T.
Contributor(s): Rangan, V. Kasturi.
Material type: materialTypeLabelArticlePublisher: 2004Description: p.38-57.Subject(s): Enterprises | Marketing In: California Management Review
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Articles Articles Indian Institute of Public Administration
Volume no: 47, Issue no: 1 Available AR64010

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