Indian Institute of Public Administration

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Problem formulation and categorization: an empirical study of marketing problems in an organization

By: Singhvi, S.R.
Contributor(s): Gera, Rajat.
Material type: materialTypeLabelArticlePublisher: 2005Description: p.121-38.Subject(s): Marketing | Organizations In: Management and Labour Studies
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Articles Articles Indian Institute of Public Administration
Volume no: 30, Issue no: 2 Available AR65793

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