Indian Institute of Public Administration

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Sex-oriented advertising and its impact on attitude of teenagers: application of behavioural intention model across product categories

By: Panda, Tapan K.
Material type: materialTypeLabelArticlePublisher: 2005Description: p.15-26.Subject(s): Advertising In: Vision
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Articles Articles Indian Institute of Public Administration
Volume no: 9, Issue no: 4 Available AR69313

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