Indian Institute of Public Administration

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Understanding the rural markets and exploring the scope for consumer market segmentation in rural India

By: Krishnan, Omkumar.
Contributor(s): Panigrahi, Barada.
Material type: materialTypeLabelArticlePublisher: 2006Description: p.7-17.Subject(s): Markets - India | Markets In: ICFAI Journal of Marketing Management
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Articles Articles Indian Institute of Public Administration
Volume no: 5, Issue no: 1 Available AR69317

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