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Developing relationship marketing strategies by implementing CRM technology in industrial markets

By: Raju, T.V.
Contributor(s): Gopal, R.K.
Material type: materialTypeLabelArticlePublisher: 2006Description: p.35-40.Subject(s): Marketing In: ICFAI Journal of Marketing Management
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Item type Current location Call number Vol info Status Date due Barcode
Articles Articles Indian Institute of Public Administration
Volume no: 5, Issue no: 1 Available AR69320

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