Indian Institute of Public Administration

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Innovative marketing strategies for turnaround brands

By: Wadke, Chirayu.
Contributor(s): Scalem, M | Sasank, P.V. Rama.
Material type: materialTypeLabelArticlePublisher: 2006Description: p.49-56.Subject(s): Marketing In: ICFAI Journal of Marketing Management
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Articles Articles Indian Institute of Public Administration
Volume no: 5, Issue no: 2 Available AR70371

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