Indian Institute of Public Administration

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High technology marketing: conceptualization and case study

By: Yadav, Naveen.
Contributor(s): Swami, Sanjeev.
Material type: materialTypeLabelArticlePublisher: 2006Description: p.57-74.Subject(s): Marketing - Case studies | Marketing In: Vikalpa
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Articles Articles Indian Institute of Public Administration
Volume no: 31, Issue no: 2 Available AR70857

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