Indian Institute of Public Administration

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A review of psychological research on consumer promotions and a new perspective based on mental accounting

By: Jha-Dang, Priya.
Material type: materialTypeLabelArticlePublisher: 2006Description: p.35-43.Subject(s): Consumers In: Vision
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Articles Articles Indian Institute of Public Administration
Volume no: 10, Issue no: 3 Available AR73325

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