Indian Institute of Public Administration

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Consumer brand-choice and the equi-marginal principle of utility maximization: a re-conceptualization

By: Sivramkrishna, Sashi.
Material type: materialTypeLabelArticlePublisher: 2006Description: p.29-35.Subject(s): Consumers In: Vision
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Articles Articles Indian Institute of Public Administration
Volume no: 10, Issue no: 4 Available AR73582

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