Indian Institute of Public Administration

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Avoiding `Star Wars' - celebrity creation as media strategy

By: Franck, Egon.
Contributor(s): Nuesch, Stephan.
Material type: materialTypeLabelArticlePublisher: 2007Description: p.211-30.Subject(s): Mass media In: Kyklos
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Articles Articles Indian Institute of Public Administration
Volume no: 60, Issue no: 2 Available AR75060

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