Indian Institute of Public Administration

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Effectiveness of sales promotion effort: an empirical study in West Bengal

By: Baidya, Mehir Kumar.
Contributor(s): Basu, Partha.
Material type: materialTypeLabelArticlePublisher: 2007Description: p.67-76.Subject(s): Marketing - India - West Bengal | Marketing In: Indian Journal of Regional Science
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Articles Articles Indian Institute of Public Administration
Volume no: 39, Issue no: 1 Available AR75153

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