Indian Institute of Public Administration

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Ad Lib: when customers create the AD

By: Berthon, Pierre.
Contributor(s): Campbell, Colin | Pitt, Leyland.
Material type: materialTypeLabelArticlePublisher: 2008Description: p.6-30.Subject(s): Advertising In: California Management Review
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Articles Articles Indian Institute of Public Administration
Volume no: 50, Issue no: 4 Available AR79882

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