Indian Institute of Public Administration

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Exploring a link between the third-person effect and the theory of reasoned action: beneficial Ads and social expectation

By: Golan, Guy J.
Contributor(s): Banning, Stephen A.
Material type: materialTypeLabelArticlePublisher: 2008Description: p.208-24.Subject(s): Advertising In: American Behavioral Scientist
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Articles Articles Indian Institute of Public Administration
Volume no: 52, Issue no: 2 Available AR80430

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