Indian Institute of Public Administration

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Out of the living room and into the voting booth: an analysis of corporate public affairs advertising under the third-person effect

By: Day, Anita G.
Material type: materialTypeLabelArticlePublisher: 2008Description: p.243-60.Subject(s): Advertising In: American Behavioral Scientist
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Articles Articles Indian Institute of Public Administration
Volume no: 52, Issue no: 2 Available AR80432

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