Indian Institute of Public Administration

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Likelihood to vote, candidate choice, and the third-person effect: behavioral implications of political advertising in the 2004 presidential election

By: Golan, Guy J.
Contributor(s): Lundy, Lisa | Banning, Stephen A.
Material type: materialTypeLabelArticlePublisher: 2008Description: p.278-90.Subject(s): Advertising In: American Behavioral Scientist
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Articles Articles Indian Institute of Public Administration
Volume no: 52, Issue no: 2 Available AR80434

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