Indian Institute of Public Administration

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Selecting an advertising agency: a multi-criteria decision making approach

By: Faisal, Mohd Nishat.
Contributor(s): Khan, Bilal Mustafa.
Material type: materialTypeLabelArticlePublisher: 2008Description: p.13-22.Subject(s): Decision making | Advertising In: Vision
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Articles Articles Indian Institute of Public Administration
Volume no: 12, Issue no: 4 Available AR82014

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