Indian Institute of Public Administration

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Of bricks and brands: from corporate to enterprise branding

By: Hatch, Mary Jo.
Contributor(s): Schultz, Majken.
Material type: materialTypeLabelArticlePublisher: 2009Description: p.117-30.Subject(s): Corporate governance In: Organizational Dynamics
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Articles Articles Indian Institute of Public Administration
Volume no: 38, Issue no: 2 Available AR83292

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