Evaluating the effect of consumer sales promotions on brand loyal and brand switching segments
By: Nagar, Komal.
Material type:
ArticlePublisher: 2009Description: p.35-48.Subject(s): Marketing
In:
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| Item type | Current location | Call number | Vol info | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Articles
|
Indian Institute of Public Administration | Volume no: 13, Issue no: 4 | Available | AR86892 |


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