Indian Institute of Public Administration

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Consumer consumption and advertising through sport

By: Pegoraro, Ann L.
Contributor(s): O'Reilly, Norman J | Ayer, Steven M.
Material type: materialTypeLabelArticlePublisher: 2010Description: p.1454-475.Subject(s): Sport | Advertising | Consumers | Consumption In: American Behavioral Scientist
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Articles Articles Indian Institute of Public Administration
Volume no: 53, Issue no: 10 Available AR87366

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