Indian Institute of Public Administration

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Understanding value in Indian consumer's purchase of small cars

By: Muralie, Sushma.
Contributor(s): Mittal, Sanjiv.
Material type: materialTypeLabelArticlePublisher: 2010Description: p.47-59.Subject(s): Consumers In: Abhigyan
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Articles Articles Indian Institute of Public Administration
Volume no: 28, Issue no: 2 Available AR89650

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