Indian Institute of Public Administration

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The impact of surfer/seeker mode on the effectiveness of website characteristics

By: Stanaland, Andrea J.S.
Contributor(s): Tan, Juliana.
Material type: materialTypeLabelArticlePublisher: 2010Description: p.569-595.Subject(s): Consumers In: International Journal of Advertising
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Articles Articles Indian Institute of Public Administration
Volume no: 29, Issue no: 4 Available AR91077

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