Online word of mouth and consumer purchase intentions
By: Prendergast, Gerard.
Contributor(s): Ko, David.
Material type:
ArticlePublisher: 2010Description: p.687-708.Subject(s): Consumers
In:
International Journal of Advertising
| Item type | Current location | Call number | Vol info | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Articles
|
Indian Institute of Public Administration | Volume no: 29, Issue no: 5 | Available | AR91081 |


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