Indian Institute of Public Administration

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Mitigating consumer ethnocentrism via advertising and media consumption in a transitional market: A study from Russia

By: Puzakova, Marina, et al.
Material type: materialTypeLabelArticlePublisher: 2010Description: p.727-764.Subject(s): Consumers In: International Journal of Advertising
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Articles Articles Indian Institute of Public Administration
Volume no: 29, Issue no: 5 Available AR91083

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