Indian Institute of Public Administration

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When you are what you own: Do physically attractive people benefit more from owning sophisticated brands?

By: Das, Enny, et al.
Material type: materialTypeLabelArticlePublisher: 2010Description: p.795-813.Subject(s): Products | Business names In: International Journal of Advertising
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Articles Articles Indian Institute of Public Administration
Volume no: 29, Issue no: 5 Available AR91084

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