Indian Institute of Public Administration

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Advertising and value formation: The power of multinational companies

By: Ciochetto, Lynne.
Material type: materialTypeLabelArticlePublisher: 2011Description: p.173-185.Subject(s): Globalization | Culture | Transnational enterprises | Advertising In: Current Sociology
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Articles Articles Indian Institute of Public Administration
Volume no: 59, Issue no: 2 Available AR91552

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