Indian Institute of Public Administration

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Advertising for attention in a consumer search model

By: Haan, Marco A.
Contributor(s): Moraga-Gonzalez, Jose E.
Material type: materialTypeLabelArticlePublisher: 2011Description: p.552-579.Subject(s): Consumers | Advertising In: Economic Journal
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Articles Articles Indian Institute of Public Administration
Volume no: 121, Issue no: 552 Available AR92249

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