Indian Institute of Public Administration

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Enacted buying awareness initiation scale (EBAIS): A stability index of success in selling

By: Sengupta, Sankar Kumar.
Contributor(s): Mallik, Pradip Kumar.
Material type: materialTypeLabelArticlePublisher: 2011Description: p.72-76.Subject(s): Marketing In: South Asian Journal of Socio-Political Studies
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Articles Articles Indian Institute of Public Administration
Volume no: 11, Issue no: 2 Available AR92542

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