Indian Institute of Public Administration

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Do consumers make too much effort to save on cheap items and too little to save on expensive items? Experimental results and implications for business strategy

By: Azar, Ofer H.
Material type: materialTypeLabelArticlePublisher: 2011Description: p.1077-1098.Subject(s): Consumers In: American Behavioral Scientist
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Articles Articles Indian Institute of Public Administration
Volume no: 55, Issue no: 8 Available AR93891

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