Indian Institute of Public Administration

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Role of consumer behaviour in present marketing management scenario

By: Barmola, Kailash Chandra.
Contributor(s): Srivastava, S.K.
Material type: materialTypeLabelArticlePublisher: 2010Description: p.268-275.Subject(s): Marketing | Consumer behaviour In: Productivity
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Articles Articles Indian Institute of Public Administration
Volume no: 51, Issue no: 3 Available AR94479

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