Indian Institute of Public Administration

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Emergence of popularity of customer loyalty programs

By: Kumar, Nalli Anand.
Contributor(s): Ahmed, D. Nisar.
Material type: materialTypeLabelArticlePublisher: 2012Description: p.68-70.Subject(s): Customers In: South Asian Journal of Socio-Political Studies
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Articles Articles Indian Institute of Public Administration
Volume no: 12, Issue no: 2 Available AR97419

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