Indian Institute of Public Administration

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Socio-economic and cultural profile and the success of advertising: An empirical study

By: Brajesh Kumar.
Contributor(s): Patra, Gourange.
Material type: materialTypeLabelArticlePublisher: 2011Description: p.121-135.Subject(s): Advertising In: Management and Change
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Articles Articles Indian Institute of Public Administration
Volume no: 15, Issue no: 1-2 Available AR98044

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