01275pab a2200205 454500008004000000100001900040245012000059260000900179300001500188362000800203520061000211650001800821700001600839700002100855773005200876908000600928909001100934999001900945952010500964180718b2014   xxu||||| |||| 00| 0 eng d  aEshuis, Jasper  aPlace marketing and citizen participation: branding as strategy to address the motional dimension of policy making?  c2014  ap.151-171.  aMar  aPlace marketing is increasingly used by local governments to enhance the image of cities and achieve policy goals related to economic and spatial development. Place marketing has become part of local and regional governance processes. Critics have argued that place marketing is often applied in top-down ways that exclude citizens. Drawing on survey data this article empirically confirms this critique. But the article shows with a case study that citizen involvement in place branding can be used to enhance the quality of the brand and include citizens' emotions in governance processes. - Reproduced.  aPolicy making  aBraun, Erik  aKlijn, Erik-Hans  aInternational Review of Administrative Sciences  aN  a103809  c103805d103805  00104070aIIPAbIIPAd2018-07-19hVolume no: 80, Issue no: 1pAR104269r2018-07-19w2018-07-19yAR