00438pab a2200145 454500008004000000100002300040245012300063260000900186300001200195362001200207650002400219650001600243700002000259773001300279180718b2015   xxu||||| |||| 00| 0 eng d  aSwaminathan, Freda  aThe uncommon sense of advertising - Understanding contemporary advertising appeals in print of top advertiser in India  c2015  ap.1-14.  aJan-Mar  aAdvertising - India  aAdvertising  aBansal, Ipshita  aAbhigyan