00475pab a2200157 454500 180718b2014 xxu||||| |||| 00| 0 eng d Causality relationship between advertising expenditure and sales: a study of Indian service sector 2014 p.275-292. Aug Service industries - India Advertising - India Service industries Management and Labour Studies 109279 109274 109274 0 0 0 0 IIPA IIPA 2018-07-19 Volume no: 39, Issue no: 3 AR109739 2018-07-19 2018-07-19 AR