Swaminathan, Freda  <br/><br/>
Study on the dimensions of cultural values in contemporary Indian advertising: a consumer perspective 

 -  2017 
 - p.24-37. 
 - Jan-Mar 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising - India<br/>Consumers - India<br/>Cultural values - India<br/>Advertising